Our Vision

Narumiya International's vision is “To be a company loved by generations.” What we cherish is not simply delivering “clothing.” It is the “feelings” passed down through three generations of a family, and the “time” families spend together.

Behind every brand we operate, there is always a child's smile. We want to continue delivering the excitement of discovering a new self in front of the fitting-room mirror, as well as the thrill of growth when children can do something they could not do yesterday. These are the greatest forms of “entertainment” in life—moving experiences that arise from seemingly ordinary moments in everyday life.

“A baby's tiny hands.” Those hands symbolize infinite possibilities and the future that we should protect and enrich. One day, those little hands will hold someone else's hand and pass happiness on to the next generation. We want our creations to accompany children through each and every step of that journey. That is our aspiration.

As a member of the World Group, we will make the fullest use of the Group's diverse knowledge and resources, evolving this vision into something even more tangible.

To realize this vision, we will first make sure that we ourselves fully enjoy our work. We are convinced that only when our workplace is a place where employees can have fun, take on challenges, and feel their hearts leap can we deliver genuine inspiration to our customers.

From now on, we will continue to create smiles and moving experiences in society as a partner that cares about our customers and colleagues and stays close to the precious story of children's growth. Beginning with “dressing up” and “getting dressed,” Narumiya International will continue to evolve toward a future that is more enjoyable and freer.